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Debra Ruh

Employability & Technology


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06/16/2010

D.C. Week - Advocacy 2.0: how technology is impacting grassroots - communications - marketing for campaigns and causes


Panel:
Advocacy 2.0: how technology is impacting grassroots - communications - marketing for campaigns and causes
 
Time:
1:00 – 2:00 pm
 
Check-in:
By 12:30 pm
 
Venue:
UMC Conference Center at 900 Mass Ave in DC (Corner of 9th & Massachusetts Ave NW) diagonally across the street from the convention center.
 
There is very limited street parking so we encourage everyone to take public transportation or ride a bike - the Mt Vernon stop is very close as are Metro Center and Gallery Place/Chinatown Metro stations.
 
When you arrive, go to the Mass Ave entrance (http://img202.imageshack.us/img202/2489/dcweekentrance.png) and look for the glass atrium and entrance. There will be DCWEEK signs pointing to the entrance.
 
Register:
DC Week has asked speakers to arrive one hour before your scheduled time to talk – but I am sure 30 minutes would suffice.
 
When you arrive, please register and let them know you are a speaker. If you're not sure where your session is, someone will be on hand to help you out. DC Week has also created a special "Green Room" where speakers can go and connect prior to their sessions.
 
Format:
Panel Discussion

1 Moderator
 
4 or 3 Panelists
 
Agenda:
10 minutes for introductions
 
30 minutes for discussion – six topics at five minutes each
 
15 minutes for Q&A
 
Bios:
Brandon Macsata -  serves as Managing Partner of The Macsata-Kornegay Group, Inc. – a national political and fundraising consulting firm specializing in grassroots campaigns, media messaging and political fundraising. He is widely recognized for his ability to connect national, state and local stakeholders interested in influencing public policy. Macsata has extensive experience working with political candidates, national and statewide trade associations, and other corporate entities.
http://www.linkedin.com/in/brandonmacsata
 
Debra Ruh – is the CEO and Founder of Tec Access. TecAccess is an SBA 8(a) Certified, Small Disadvantaged Business (SDB), and Woman-Owned Company with international reach. All of our associates are expert accessibility and disability consultants, many of whom have disabilities. We are proud to also be a leading employer of veterans with disabilities. The company understands the unique needs of your business and how to protect your organization and members by reducing its risks, while at the same time maximizing your value and ROI based on crucial accessibility initiatives.
http://www.linkedin.com/pub/debra-ruh/1/885/349
 
Clyde Ensslin -  is the Principal at Marketing Through New Media which helps clients deliver old-fashioned messages over new-fashioned platforms. Clyde served as Spokesman and handled media relations for FCC Chairman Kevin Martin where he was at the forefront of the nexus of new technology and public policy. Clyde holds degrees from the University of North Carolina and Harvard Business School.
http://www.linkedin.com/in/clydeensslin
 
Rikki Amos – is the Associate Director for Political Involvement at the Public Affairs Council. Rikki oversees the Council's conferences, services, and  provide resources for domestic political involvement professionals. Rikki is a frequent speaker on topics including why grassroots advocacy works, how to integrate political involvement programs, ethics in advocacy, and utilizing social media in public affairs. In addition, she maintains an extensive national network of leading public affairs professionals working for non-profits and trade associations of all sizes.
http://www.linkedin.com/in/rikkiamos
 
Topics:
What are some trends you see in how organizations are using social media to shape legislation and advance political agendas?
 
What are some social media platforms that you think are over-hyped? Underutilized? Proven to successful? Proven to be failures?
 
Case studies/examples of organizations that are getting social media right?
 
From you network/clients, what are they identifying as challenges, and what steps have you suggested to overcome those challenges?
 
What is the next big thing?
 
What are the three words you tell clients when launching a social media effort?
 
Where have you see social media fail – which has caused you to employ old-fashion communication techniques?
 
How do you stay update on social media sites, trends, and platforms?
 
Do you fear that social media is moving too fast and have been come to clubby for everyone to equally participate?

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