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Robert Pearson

  Accessible Media


Accessible Media Inc. Wins Top Honors at FCC's Annual Achievement in the Advancement of Accessibility Awards

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On Wednesday, December 19, 2012, the Chairman of the FCC hosted his second annual Achievement in the Advancement of Accessibility (AAA) Awards at FCC Headquarters in Washington, D.C. The awards are a project of the FCC’s Accessibility and Innovation Initiative, which is based on a recommendation from the FCC’s 2010 National Broadband Plan. The A&I Initiative seeks to facilitate dialogue among industry, assistive technology companies, app developers, government representatives, and consumers to allow stakeholders to share best practices and solutions for accessible communications technologies.

Awards were handed out in seven categories, with Accessible Media Inc. (AMI) receiving top honours in the Video Production category for its online DV Guide ( The Guide is an aggregate list of the described TV programming available across all networks in Canada, including the 24/7 described programming available on AMI-tv.

Image: Robert Pearson of AMI (left) receiving the award

Image (left to right): Robert Pearson, Director of AMI with David Errington, President and CEO of AMI

The day began in the Technology Experience Centre at the FCC. The winners gathered to demo their achievements for each other as well as FCC staff. These projects included HD Radio for the visually impaired, a non-profit initiative focused on instilling the concepts of accessibility and inclusion at the scholastic level, navigational and informational mobile apps and others.  Following these demos, the ceremony commenced in the FCC committee room while also being broadcast online. With words from the accessibility staff, a commissioner and the Chairman, each winner came forward to accept their engraved glass award.

For us at AMI, the experience was interesting from the perspective of being the only Canadians present in the room and taking home an award that day. It speaks to the importance of the provision of description and acts as recognition of that which may have been accomplished internationally, could have relevancy at the national level as an effective means of addressing an underserved community. In fact, the model of AMI in its entirety and the way it was developed within a collaborative and supportive regulatory broadcasting environment, could be used as a benchmark and model for the provision of accessible media in any jurisdiction.
View the award function photos on G3ict's Facebook page.

Related Resource

Related News: FCC Chairman's Awards for Advancement in Accessibility | Find out more about the awards.
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Related Publication: Making Television Accessible | Download free PDF.