The intent of this paper is to inform those grappling with how to position disability as a new market segment, and speak to the market in an economic context | Fifth Quadrant Analytics and Return on Disability Company | March 2012
Making up 1.1 billion people globally, Persons with Disabilities represent a sizeable population. Unlocking the potential in this large subset of the global community has serious ramifications for GDP, public and private institutional cash flows and how economies grapple with an aging population. The familiar emerging market investing question must be asked: when does this market tip? When does the global platform of disability mirror the scope and revenue generating power of Green?