Mass Marketing & Communications Zone
This Expert Zone takes an in-depth look at the importance of taking ICT accessibility into account for mass marketing and communications. Experts for industry will share insight on how to incorporate accessibility into marketing and communications in order to reach a large percentage of consumers, who are those with disabilities.
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Mass Marketing & Communications Blog: Preety Kumar
Preety Kumar is Founder and CEO of Deque Systems, Inc., a pioneer in the field of information accessibility.
Our expert blogger, Preety Kumar, discusses her expierence with making the General Electric Web site accessible, as well as illustrating how accessibility is not costly - but rather - profitable when approached the right way.
Welcome to the Mass Marketing & Communications Blog!